Interested in importing wine? First, we need to determine what type of wine you want to import. The price vs. quality determined by many factors.
What do you mean? I want to import wine from grapes.
What is your sales goal? Who are your end users? These are all important to determine where your imported wine will fall on the price vs. quality spectrum.
Honestly, that is a much too simplistic an approach. As with any established products, there are so many differentiations. Beyond varietals and vintages, there is a quality element to wine.
Bulk Wine – When Price is More Important Than Quality on the Price vs. Quality Spectrum
Within America, many of the larger chain stores have developed their own wine label brands. Honestly, how much quality and character do you expect from your local convenience mart or big box discount store’s private label wine brand?
Much the same process of inexpensive wine production occurs with international exported bulk wine from any country. The cargo holds of large ships are fitted with plastic bladders. Inexpensive wine is pumped into these bladders and the wine is shipped around the world. Once it arrives at it’s destination, it will be packaged or bottled for sale there. This is how wine that costs $2-3 bottle is shipped around the world.
Traditional Wine Making? – NO!
Nothing about that process other than, the manufactured commercial advertising, seem to have anything to do with traditional wine making. This is much more like the syrupy base of soda than wine, isn’t it? The same taste is replicated over and over using this method. If you appreciate the taste, you will be able to get it consistently for a very inexpensive price.
When mass marketing wine, this is how it will be done. On the price vs. quality spectrum, this is squarely in the lowest price wine section. While technically it is wine, it is not what most of us value or want to experience as wine.
Picture this as changing the process of making a couple dozen of your grandmother’s favorite cookie recipe from her kitchen to making thousands of them in a commercial kitchen. Technically, you would add the same ratios of ingredients into the huge mixers but … odds are good they will not taste exactly the same. How can they?
Quality Wines for the Middle Class
Wine Market Maturation – Is the Highest Quality or the Lowest Cost Wine Really What a Maturing Wine Market Wants?
Initially, a new wine market is opened on the high end of the economic range or the higher price and higher quality side of the price vs. quality spectrum. Five star restaurants and renowned hotels add exclusive and expensive wines to their menus. These wines can easily sell for $100-more per bottle. They are aspirational wines that most never aspire to having on a regular basis.
Following the “ritzier” wines, mass market wine is actually a sign of a wine market maturing. They are making wine available to every day budget conscious consumers. This is when the lowest price wines are introduced into a market for most consumers. Meaning that they firmly sit in the lower quality and lowest price side of the price vs. quality spectrum.
These entry level wines are the way most experience wine for the first time. Entry level wines are a brief glimpse of the true wine experience, the “real deal” comes with higher quality wines from mid-sized, dedicated wineries.
What happens after wine is shared via the mass market? As wine markets mature, the professionals or the middle class begin to develop an interest in wines. Occasionally, they will splurge on an expensive bottle or two of wine for special occasions. As their pallets mature, these middle class consumers will search for more flavorful reasonably priced wines in shops and restaurants.
Can Interesting Quality Wines Be Made Available at Affordable Prices?
Yes! Smaller family run farms can control quality and maintained, wines produced have a different flavor profile and character. However, each season’s efforts has similarities and differences a wine drinker can savor and appreciate.
When investing in exporting $8-10 bottles of wine, you can have this quality from different American West Coast regions to offer your newly emerging discerning clientele.
CKJY Exports Inc. was founded with a vision of offering wine shops and restaurants in the Eastern Hemisphere quality American wines. Most of our winemakers tend their own grapes and make wine from their own vines. The entire wine creation process from vine to bottle is a labor of love that one can readily taste the difference.
Wine awards have been won by many of our vintners for their craft. Several of our wines have won Gold or Double Gold at the San Francisco Chronicle’s International Wine Contest repeatedly. They may be from a region that has not achieved world wide acclaim yet. However, within America these AVAs are well known and appreciated.
As wine markets mature, wine drinkers become adventurous and want to sample wines from beyond the more advertised wine regions. Consumers quickly learn that you pay for a certain “AVA” or American Viticultural Area’s name on the bottle. Tasty “gems” are hidden in the lesser known AVA’s, creating an exciting experience for the consumer’s taste buds and wallet.
Ready to Taste Next Level Wine?
Are you or your customers are becoming adventurous and would want to taste quality wines? Let our CKJY Exports team know. We specialize in quality wines at affordable prices.
A taste of our wines will leave a smile on your lips for a price you can appreciate. Wherever you fall on the price vs. quality spectrum, we can find a wine that you will enjoy to import and to share.
To Continue Reading About Mass Market Wines, See These Articles –
- How Wine Became Like Fast Food by Keith Wallace of Daily Beast
2. Four Things Not to Buy at Trader Joes by CBS Money Watch
Born a Southern girl, I was transplanted a few times as a Navy wife! Now, our “retired” USN family, calls CA home. As UNC business school grad, I gained lots of useful insights by finding different opportunities and challenges along our military life’s path. Love of traveling, making friends, experiencing other cultures and sharing the best of all that with everyone are now all part of me.